Foreword written by Themba Baloyi, Founder of Discovery Insure: “The First Kudu is an illuminating narrative of property, technology, entrepreneurship and purpose, written with diversity, passion and humour by entrepreneurs who muse on fun and reflect on failure. The First Kudu is for anyone who fears that a business book might put them to sleep and, even more so, those who don’t. This is not merely a story about a technology start-up at the tip of Africa. The chapters weave together anecdotes and real-life examples to capture the events, feel and pace of a start-up, whilst also extracting difficult lessons learned through the reality of building one. In the vast landscape of African entrepreneurship, I have read very few books that capture in such raw detail and vulnerability the lessons and reflections openly shared in The First Kudu. As you embark on this journey alongside Ben and Lorne, may this account serve as a helpful, sobering and realistic guide on your own entrepreneurial path. It will entertain and enrich, but more importantly it will ignite within you the needed courage to pursue your dreams relentlessly, as you embrace your very own challenges that lie ahead. I recommend this book to entrepreneurs, aspiring founders and African business leaders. May these lessons strengthen your conviction to build a better future in Africa.”