Life Profitability : The New Measure of Entrepreneurial Success

By Adii Pienaar

Life and business are not mutually exclusive. Business can – must – work for you, not the other way around. We have been conditioned to believe that being willing to sacrifice everything is the β€˜right thing to do’ and the entrepreneurial way. That is a flawed approach. Being an entrepreneur should not overshadow everything. Being an entrepreneur is just one expression of life and creating a life-profitable business can generate not only financial wealth, but a rich life.

The real treasure comes from having once-deferred dreams here for you right now – not after some unknown number of years grinding away. You are an empowered entrepreneur, living life on your own terms, just as you always wanted.

Life Profitability : The New Measure of Entrepreneurial Success

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