Life Profitability : The New Measure of Entrepreneurial Success

By Adii Pienaar

Life and business are not mutually exclusive. Business can – must – work for you, not the other way around. We have been conditioned to believe that being willing to sacrifice everything is the ‘right thing to do’ and the entrepreneurial way. That is a flawed approach. Being an entrepreneur should not overshadow everything. Being an entrepreneur is just one expression of life and creating a life-profitable business can generate not only financial wealth, but a rich life.

The real treasure comes from having once-deferred dreams here for you right now – not after some unknown number of years grinding away. You are an empowered entrepreneur, living life on your own terms, just as you always wanted.

Life Profitability : The New Measure of Entrepreneurial Success

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