Many entrepreneurs struggle for years to make their businesses thrive. They crash and burn – and Iain Buchan’s journey is no different. It was only after a profound personal transformation in his mid-40s that Iain could begin to work his way towards real and long-lasting success, in business and in life.
Hunting The Dragon isn’t just a memoir or business book. It is a truly eye-opening account of what it means to struggle and transform to achieve real success in life through leadership.
Together with his three children and inspirational team, Iain has put personal growth at the front and centre of their business, The Unlimited, which generates phenomenal success through its unique Dragon Hunter people-development programme. The programme’s aim is to develop people into leaders. It’s not to “grow sales” or to get into new markets. At its absolute, fundamental core, The Unlimited’s strategy is to grow leaders, which in turn grows the business. The natural outcome is a better, more successful, bigger, stronger, more diverse business.